No longer all new?

I went to Walmart today and found this. A Speedswarm without the green All New! tab. It's only been 4 or 5 months and Nerf is already saying it's not new? The other blasters took a year and they switched to Nerf's newest action sport! Anyone else seen this?

nerf speedswarm

                                                                 I got a speedswarm!!!!
                     
         I found this at target for 19.99 and just had 2 get it and I also saw a rayven there for 29.00.